Presenting Lucozade Sport's first long-form film which unites a 19-year-old Londoner with his hero, boxing champion Anthony Joshua. This mini-documentary directed by Michel + Nico of Believe Media continues the brand’s "Made to move" campaign, which aims to get one million people moving by 2020, and promotes a partnership with Active Communities Network, a programe to give young people access to sports.
Once again, animation and design forces of nature Lobo has won some more metal for their awards collection. This time two very well deserved Clios for the films “Sunshine” for Day One a non-profit dedicated to protecting teens in relationships from violence, and “Bonfire” for Yoki foods for which Lobo and Crispin Porter+Bogusky Brazil teamed up to create this film celebrating 25yrs on Brazil’s June Festival!
Intel and The Smithsonian Museum have partnered to bring the "playa experience" to all with a immersive VR exhibit that celebrates the modern maker movement from the desert and offers the possibility of enjoying in our own homes. In addition, the films created to tell the story of the technology, the museum, and most importantly the art of the burn are stand alone pieces cut by Matt Posey at PS260 , check 'em out here!
Salon is honored to have comedy director, Kat Coiro join the roster at Raucous Content. She known for her smart, high end comedic style of directing with a special ability to connect with talent. Having directed multiple episodes of "It's Always Sunny in Philadelphia," and "Shameless," she is currently looking forward to focusing on commercial pursuits. Raucous Content Owner and EP Phyllis Koenig says of Coiro, "She has it all... This woman has a special cloud waiting for her."
*Coiro is the 16th female director on the Salon roster. But who's counting?
Congrats to design and animation wizards LOBO for once again ruling on the festival circuit...12 of their projects have been selected to be shown in special screenings through out the week at the Annecy Festival to pay tribute to one hundred years of Brazilian animation! Check out one of their nominated pieces of work created with BBDONY for non-profit Day One entitled "Sunshine", part of a campaign to prevent abusive behaviors in teen dating.
“Strength to Be” includes five ads featuring “five men who bring diverse perspectives to the idea of internal strength and self-awareness,” Lululemon men’s brand director Karl Aaker explained. “While each of these stories is unique, they all perfectly capture the theme of the campaign—which is really about finding the confidence to be true to you.”
Check out 3 of the films here on AdWeek!
Artists Floria Sigismondi and Alice Glass team up to create this stunning video for the former front woman of Crystal Castles and her new solo release. A symbolic journey taking us on through a garden of beauty and darkness , fragility and strength. Bravo Floria! Produced by FADER, read the article and interview with Floria Sigismondi here.
We're a lucky numero 3 this year at the AICP's! Pet Gorilla's innovative films for Van's 50th anniversary directed by Reza Rasoli won in the Design category & director Joris Debeij's impactful collaboration with Jet Blue to produce the stunt "Fly Babies" won in Cause! And once again, Squeak E Clean music dominates in the music category winning the award for Best Original Music for Kenzo! (In addition to a Cannes Gold Lion!) Congrats, its time to party!
Two of our favorite things in the world , Gucci and director Floria Sigismondi of Believe Media combined forces to create this breathtaking film for Gucci Holiday. Also for those of you that can't get enough (like us) don't miss the BTS on Gucci's Instagram Stories. Link to film and Link to BTS shots here!
Very excited to welcome Cadence Films to the Salon roster! Let us introduce you to this incredible array of artists and storytellers whose visionary work has made them a go-to production destination for both the advertising and entertainment industries, Completely mesmerized by their work! Expect to see lots of them soon!