It's Tricky - Danielle Levitt of Persuade Content Fashionably Captures the Voice of BMX Youth Culture

Director/Photographer Danielle Levitt of Persuade Content and i-D Magazine collaborated with Marc Jacobs in this documentary film series, TRIBES.

This first installment follows a group of BMX riders from the Bronx, who talk about their collective passion for riding, tricking, jumping, and the brotherhood that solidifies their “tribe”.

Sepia-drenched, with the riders all styled in Marc Jacobs’ latest, the gritty is wonderfully juxtaposed with the fashion forward in this candid short. Check it out on i-D Magazine.