Just in time for Spring Break! Matty Fisch of Pet Gorilla directs this coco-nutty spot that was featured as Creativity's Pick of the Day! This hilarious campaign targets young male drinkers, beckoning them to break the rules of what makes a "manly drink", and become Mali-bros. Equally comical stills for this campaign were taken by our epic and distinguished photographer Sye Williams, who always captures the most premium moments.