TAYLOR SWIFT IS FALLING DOWN.

In Apple Music's newest campaign, Taylor Swift takes a tumble while running on the treadmill to the tune of Drake. This popular spot was directed by the stellar Anthony Mandler of Believe Media, who also brought us Apple Music's last epic spot starring Country star Kenny Chesney. With 3.8 MILLION views on Instagram, 6.3 MILLION on Facebook, and a feature in Adweek, we can't help but be thrilled about the positive response to this cute and comedic piece!