The wizards at Pet Gorilla, along with Droga5 and HBO helped launch "Into HBO", a brilliant social gaming campaign allowing fans to delve deep down the "rabbit hole" of Instagram, answering trivia along the way in hopes of a prize trip to Comic-con. The popular social platform was an ideal host for this one of a kind experience for new and old fans alike. This impressive and ground-breaking project allows one to interact with the brand on one of the hottest platforms today. 

For more information, check out the article in AdWeek!