Redefining "man power" in Lululemon's new "Strength to Be" campaign

“Strength to Be” includes five ads featuring “five men who bring diverse perspectives to the idea of internal strength and self-awareness,” Lululemon men’s brand director Karl Aaker explained. “While each of these stories is unique, they all perfectly capture the theme of the campaign—which is really about finding the confidence to be true to you.” 

We're super proud of director Francesco Calabrese of Cadence Films and his work on these with VICE's in house agency, VIRTUE.

Check out 3 of the films here on AdWeek!